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Welcome to the program! This week, we’ll explore the foundations of creativity across architecture, cinematic arts, animation, drawing, writing, and entrepreneurship.

Week 1: Classical Drawing & Logo Concept Sketching

• Topics: History of logos, importance of logo design for brands.

• Activities: Classical drawing exercises to sketch logo ideas on paper, emphasizing form, symmetry, and simplicity.

• Outcome: A collection of logo concept sketches for a mock small business (e.g., a café, bookstore, or clothing shop).

Week 2: Digital Logo Design

• Topics: Introduction to vector design using Canva.

• Activities: Convert one of the sketched logos into a digital format, experimenting with shapes, colors, and typography.

• Outcome: A finalized digital logo design that represents the mock small business.

Week 3: Painting Techniques and Color Theory for Brochure Design

• Topics: Basics of color theory and the use of colors in branding.

• Activities: Practice mixing colors through watercolor or acrylic painting. Create a color palette for the small business and discuss how colors communicate brand personality.

• Outcome: A color palette and initial layout ideas for a brochure.

Week 4: Brochure Design (Adobe InDesign Basics)

• Topics: Page layout and typography in brochure design using Adobe InDesign.

• Activities: Import logo and color palette into a brochure template. Arrange text, images, and elements for readability and impact.

• Outcome: A professionally designed digital brochure ready for print.

Week 5: Traditional and Digital Illustrations for Web Design

• Topics: Basics of web design, grid layout, and responsive design principles.

• Activities: Create traditional illustrations and convert them digitally to be used as icons or background art on a website.

• Outcome: Unique illustrations or graphics that add personality to the business website.

Week 6: Building a Simple Website (Wix or Adobe XD)

• Topics: Web design basics, user experience, and branding in an online space.

• Activities: Use a website builder like Wix or Adobe XD to create a basic web page that showcases the business, logo, and brochure designs.

• Outcome: A functioning website layout that integrates their designs, content, and illustrations.

Week 7: Photography and Social Media Graphics

• Topics: Photography basics, photo editing, and the importance of visuals in social media marketing.

• Activities: Take photos related to the business and edit them using Adobe Photoshop or Lightroom. Create graphics for social media posts that align with the brand.

• Outcome: A series of social media-ready graphics and images for a business marketing campaign.

Week 8: Social Media Marketing and Ad Design

• Topics: Basics of social media platforms and effective ad design.

• Activities: Design a simple ad or promotion (e.g., “Grand Opening” or “Sale Event”) for the small business to be used across platforms like Instagram and Facebook.

• Outcome: A set of social media ads that the business could post for branding and engagement.